browsingFacebook will now be able to track everything you do online - even if you don't have an account.


It’s getting more and more difficult to hide away on the web – and Facebook’s latest change has just made it that much harder.
The social media site has announced that it’s going to start pushing ads out to every single person – even if they don’t have a Facebook account.

Until now, Facebook was only showing targeted ads to its users, but now it says it needs extra data to make ads better.

Facebook has takes first steps to go public. On 02 February 2012, the world's biggest provider for social networking announced its stock exchange prospects.

It’s part of the expansion of Facebook’s Audience Network.  The new change will impact anyone using the internet, even if they’re not signed up to the social network.

It’s part of the expansion of Facebook’s Audience Network, which will allow publishers and developers to reach more people through Facebook advertising.

Workers arrange floatation devices as they prepare to lay the first undersea earthquake sensor cable along the coast of Ilan, north-eastern Taiwan March 24, 2011. The project aims to give earlier warnings of the quakes and tsunamis that frequently hit the region. The sensor gives an average of 10 seconds extra warning if quakes hit off the east and an extra 10 minutes to issue tsunami warnings, according to Taiwan's Central Weather Bureau.

They’ll do this by tracking people’s browsing behaviour and collecting information about all internet users, using the ‘like’ button and codes on other websites.

Facebook’s ads and business platform vice president Andrew Bosworth told the Wall Street Journal: ‘Our buttons and plugins send over basic information about users’ browsing sessions.

‘For non-Facebook members, previously we didn’t use it.

‘Now we’ll use it to better understand how to target those people.’

But those who do not want to be tracked can take these simple steps to stop tracking.


First, you need to go to the Digital Advertising Alliance website, which will show you all the companies showing interest-based ads in your browser:

You might be surprised to see how many companies are tracking you:

But just select whichever ones you want and press "submit your choices":

Alternatively, Facebook says you can tap the AdChoices icon next to an Audience Network ad. Here's what that icon looks like:

If you are a Facebook user, you can opt out of online interest-based advertising in your Facebook settings:

With this move, Facebook updated its cookies policy, so all European users saw this warning at the top of their feeds: