Young people are more likely to return their orders after buying something online. Returns are bad for the environment and cost a lot of money.
Buying online is convenient, often a great thing thanks to good service, and sometimes cheaper too. But not necessarily optimal for ecological balance, also because profitability, often free, is used too much. A Bitkom study reveals that 11% of all online purchases are returned to the seller. Too many returns have to be destroyed for a wide variety of reasons and cause incredibly unnecessary waste.
Young people in particular use returns more frequently
According to a Bitkom study, eleven percent of all online purchases are returned in Germany. Women are more likely to return products to retailers than men, and younger people more often than older people, as the Statista chart shows. “Returns cannot be avoided in online trading. It is a consumer law, according to which customers can terminate the contract within a certain period of time and return the merchandise, “says Bitkom Managing Director Dr. Bernhard Rohleder. And also: “For suppliers, returns mean lost sales and generate personnel and process costs. And they represent an additional burden on the environment. Everyone can do something to avoid returns. Store owners through product descriptions that are as authentic and meaningful as possible and consumers through conscious buying behavior.