Unsurprisingly, video streaming is responsible for most of the world’s traffic. But what content is the favorite?
I’ll be completely honest: I’ve rarely been as happy with the diverse range of videos the internet has to offer as I am now. And I’m a true subscription addict – Netflix, Amazon Prime, YouTube Premium, and of course I forgot to cancel the Disney + trial subscription.
Because there is presumably higher demand at the moment, the experts at Statista recently released an interesting chart. This makes it clear how large is the proportion of global internet data traffic caused by streaming video.
That was 60.6 percent in 2019, in second place and with a lot of gap, “Web” lands overall with 13.1 percent, games are 8.1 and social 6.1 percent. It will be exciting to see if, and if so, how these numbers will have shifted by the end of 2020.
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However, attentive readers will find that the “video stream” is quite extensive. How does it look there in detail?
In the course of this question I came across a study by the French project The Shift (via), which actually looked at distribution in relation to CO2 emissions. Again, the figures are from 2018, but given that the total share of online videos is also around 60 percent, they should be representative.
Pornography generates more traffic than YouTube and company.
Therefore, 34 percent originate from classic VoD providers such as Netflix, Amazon Prime, Hulu and Co. However, tubes with 21 percent, that is, pages with user-generated content such as YouTube, Vimeo and DailyMotion, are not included and must be differentiated. It’s sometimes user-generated, but since it’s not listed separately for adult users, porn, of course, accounts for 27 percent of total video traffic. 18 percent are unassignable and include broadcasts on self-hosted websites.
As already mentioned, this breakdown was actually about the environment, so for the sake of completeness we also added some numbers. According to The Shift Project analysis, in 2018 305 million tons of CO2 were produced through video streaming, 82 million of them through pornography alone.
This is new on Disney Plus in April