It should mean a $ 100 million loss for Amazon if Prime Day is postponed. The shopping event would have taken place in July.
As the Reuters news service reported exclusively on Friday night German time, based on internal documents, even Prime Day was a victim of the current Corona crisis. The digital shopping event must be postponed until at least August. Associated with this is a loss of around $ 100 million due to “surplus funds that may now have to be sold at a discount” (“surplus devices that may now have to be sold at a discount”).
Critics go unnoticed: Prime Day, a huge success for Amazon
Prime Day 2019 started at midnight on July 15 and generated sales of $ 7.16 billion, almost double that of 2018 ($ 4.19 million). It was “once again the biggest shopping event in Amazon history,” they said at the time.