Nuevo: Discover en la aplicación de Google se está rediseñando nuevamente

Bert is not an employee, but the latest update from Google

New: Discover in the Google app is getting redesigned again

Google is now rolling out Bert’s big update in Germany and also for other languages, which means that search queries can be understood much better.


Bert or BERT is the latest update for Google search, now reaching Germany and other countries as well. Google announced to BERT a few weeks ago that the new background structures want to understand the components of search queries in a much more natural way and therefore be able to process them. For the user, this means that they receive even more suitable answers or search results for their naturally formulated search queries. “Transformers Bidirectional Encoder Renderings” is now also available to German users.

Google’s biggest leap in five years

“With the latest advancements in language understanding from our research team, made possible by machine learning, we are greatly improving query understanding. This is the biggest breakthrough in the last five years and one of the biggest leaps in search history. “

An example: “Can you get someone else’s medicine at the pharmacy”? In the future, Google may process or understand individual words from this search query: “With the BERT model, we can better understand that” for someone “is an important part of this question, whereas so far we have lost the meaning, with only general results for completing recipes.”

Google – This will be our biggest search update in many years.

@SearchLiaison