Chrome para Android: Publicidad agresiva en las notificaciones aparentemente planeadas

Chrome for Android: Aggressive Advertising on Apparently Planned Notifications

Do you really need it? As you can see from the code changes, Chrome will soon be annoying with notifications just to stay on top.

Google Chrome is the dominant power in the web browser market, not just on the desktop, but also on millions of smartphones around the world. Despite this, or perhaps because of that, there is also an emerging competition competing for Android users.

After decades, Microsoft has finally reinvented Internet Explorer with the Edge browser and had moderate success with it. But that could also be due to an aggressive marketing strategy that Windows users certainly don’t exactly love. Over and over again, Microsoft’s browser comes to the fore with notifications that want to remind you: Hey, you have alternatives to Chrome too.

Google Chrome for Android: There can only be one

Google apparently has plans to beat its rivals with its own weapon. As it has now emerged from 9to5Google, behind a banner is an equally annoying advertising measure. The # reengament notification which is exactly what it sounds like.

The description says:

Let Chrome use the product’s help system to decide when to show check-in notifications.

But that’s not all, the code also hides the three different advertising claims that Google apparently wants to test. One is about the latest news that can be accessed through Chrome, the other two focus on the lower consumption of data volume.

Read today’s news 📰

Articles about your interests in Chrome

Save up to 60% data

Use basic mode in Google Chrome

Google recommends Chrome

Save up to 60% data, read today’s news

Chrome – This shows promotional notifications.

9to5Google has gone even deeper and thus can reveal what triggers the notifications in the first place. If you open Chrome indirectly through the so-called “Chrome custom tab” (this browser selection when you open a link in an app), Google’s browser checks how long ago it was last used. If you have more than one browser installed, Chrome will suggest you use that one.

But it will still be a while until the new “feature” is rolled out – colleagues aren’t expecting a release before version 86, which should appear in October. Personally, I don’t think it’s a particularly sensible decision, because Google should score more with performance than with such cheap tricks. What do you think?