Despite all the doom prophecies, the Corona crisis gave Apple a good quarter. In some areas, you want to save money regardless of how high your income and profits are.
Apple Stores: Apple wants new terms with owners
The corona virus has caused Apple to close its stores around the world. After the closings began in China, the rest of the stores followed a bit later. In addition to German stores, this also affected Apple stores in Great Britain. This is exactly where, as Golem reports, citing the British Sunday Times, new terms are now being negotiated.
According to the newspaper report, Apple has informed some of its owners in Britain that it is demanding a reduction in rents of up to 50 percent in some cases and a franchise period. In return, an offer was made to extend the contracts for a few years.
According to the Sunday Times, Apple wants to align its rentals with those of other retailers. Due to temporary closures as part of the Corona crisis, they were able to negotiate new deals with the owners to cut costs. At the same time, the owners were able to ensure that their shopping centers can continue to receive visitors.
All over the world, the Apple Stores, here the first in Berlin in the video, are the front men of the Cupertino company:
Apple Stores: Reduced Rents After Surprisingly Successful Quarter
Apple’s desire for reduced rents comes at a time when the iPhone maker was only recently able to report a surprising quarterly result. Despite all expectations, the company was able to report an extremely successful second quarter of 2020, with Apple the third business quarter, at the end of July. The closing of stores in combination with the financial situation of many people has apparently surpassed Apple so far without negative traces.
In all areas, be it Mac, iPad, iPhone, wearables or services, and in all markets – Europe, America and China – there was a plus compared to the same quarter of the previous year. Revenue increased to $ 59.7 billion and profits to $ 11.3 billion. Working from home ensured that in many places new iPads and Macs were not just being sold at the virtual counter.