Facebook Shops is designed to allow businesses to set up a single online store that customers can access from Facebook and Instagram.
Facebook has also recognized that in the current situation it is difficult, especially for smaller companies, to build a real business. For this reason, the social group has now presented Facebook Shops, which should become a centralized point of online sales. The introduction has already started.
We want to offer people a place where they like to shop. And we want to help small businesses connect and make it easier for their customers to discover and buy the things they love.
Facebook, Instagram and WhatsApp are getting closer and closer, why should the Zuckerberg empire have made these purchases of millions to billions of dollars? Facebook stores should be as user-friendly as possible for providers and offer a single point of contact for all platforms. Select a few products, a cover image, and a color scheme – the digital storefront should be ready for customers.
The video shows what an order process looks like with Facebook stores:
Facebook stores: integrated and external loyalty programs
For the future, there are plans to view a store directly in a chat on WhatsApp, Messenger or Instagram Direct and even order from there. Right from the start, sellers can be contacted directly through Facebook stores in all of these ways. According to the company, they are also working on integrating external loyalty programs (Shoop? Payback?) And letting companies create their own.
There are already numerous tools for online sales, so it is gratifying that Facebook is working with precisely these partners and simplifying integration. They are named Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics.
Facebook buys the GIF Giphy hoster and integrates it on Instagram
Products can be linked in live broadcasts
“For years,” according to Facebook, live videos of its applications have been used to present shoes, lipsticks and all sorts of things. Soon, sellers will be able to tag products directly in their live streams, which will then be displayed in the lower area of the video.
In this article, Facebook explains what customer information sellers see, how activity influences advertising, and what control providers have.