Google is testing a new feature that could improve Android app discovery on Google Play. The company confirmed that it is experimenting with a “Compare Apps” option that would allow Google Play users to quickly and easily understand the slight differences between similar apps by comparing specific features and metrics, such as star ratings or total downloads, for example. . . example.
The function was first detected by Android Police, who found it at the bottom of an application list page for a media player in the Play Store (ver. 22.4.28).
Google has confirmed that the feature is active, but only as a small test.
After users had scrolled through the details and reviews of the application, the page offered a comparison table that allowed users to compare the VLC Player application with other media players through aspects such as “Ease of use”, support for offline playback and various media player specific features such as visual quality (HD, SD, etc.) and controls (gesture control, playback, scrubber, etc.).
The feature could leverage the data Google got from the questions it asked the app’s reviewers, although this is unclear at this time. It also pulls out other data you already have on file, like the added star rating and the number of downloads the app has seen to date, for example.
Typically, instead of the comparison table, Google Play provides a list of “similar apps” at the bottom of the listing page. This is similar to Apple’s “You Might Too” app suggestions and is common in app stores. The idea with “similar applications” is to help users who are looking for other applications of the same type. However, determining which one to download often requires reading app descriptions and user reviews, which can be time consuming.
With a comparison table, users could find out more quickly which application best suited their needs, rather than wasting time searching or downloading multiple applications to install only to find that they did not offer a particular feature that the user wanted.
Google confirmed to ProWellTech that this is a “small experiment” currently underway, but says it has no immediate plans for a larger launch. It is a pity!