Deepfakes: la aplicación de Android pone tu cara en cada meme GIF

In-app purchases dominate: the German app market is also growing steadily

Deepfakes: Android app puts your face on every GIF meme

In Germany, too, the market for affordable apps is growing, and in-app purchases, in particular, drive sales year after year. The market in Germany currently has sales of a whopping 1.66 billion euros, at least that’s what the forecast for the current year promises. In principle, growth has slowed recently, but continues […]

In Germany, too, the market for affordable apps is growing, and in-app purchases, in particular, drive sales year after year. The market in Germany currently has sales of a whopping 1.66 billion euros, at least that’s what the forecast for the current year promises. In principle, growth has slowed recently, but it will continue to exist. Good smartphone apps and services cost money, but freemium games also generate sales with their addiction factor.

“Last year, for the first time, 1.6 billion euros were delivered with mobile applications for smartphones or tablets. That’s almost triple compared to 2013, when sales were € 547 million. Compared to 2017, this corresponds to an increase of more than 4 percent, when sales were 1.5 billion euros.

In 2019, the expected market volume is 1.7 billion euros. That would be an 8 percent increase compared to 2018. Most of the apps are free to download. The majority of app sales in 2018, at € 1.2 billion (77 percent), were achieved through paid offers within the app, for example to expand games. 276 million euros (18 percent) went to advertising and 76 million (5 percent) directly from the purchase price “.

Do you buy apps more often or within apps?