Los influencers tienen un problema de confianza

Instagram and company: the government is prepared for new influencing laws

Influencers have a trust problem

In recent months, influencer advertising has been a problem in Germany time and time again, with various familiar faces in court for unanswered questions. When should a social media post be marked as an advertisement? A question that is not so easy to answer when private content goes hand in hand with advertising and the world of wealthy influencers anyway. […]

In recent months, influencer advertising has been a problem in Germany time and time again, with various familiar faces in court for unanswered questions. When should a social media post be marked as an advertisement? A question that is not so easy to answer when private content goes hand in hand with advertising and the world of wealthy influencers consists only of well-known brands and their constant mention.

“The federal government wants to give influential people in Germany more legal certainty when writing social media posts. The question of when a post should be marked as an advertisement on Instagram, for example, needs to be answered more clearly than before with the help of a law, says the secretary of state in the Ministry of Justice, Gerd Billen, of the ZDF “.

Advertising labeling is often done out of uncertainty.

In Germany, the government has presented the plan to want to draft new laws on the subject. The new laws should clearly define when a post on Instagram, Facebook and company should be marked as advertising. At the moment, it seems that, out of uncertainty, some people are basically marking each post as “advertising”, which is quite confusing and wrong.

But it’s more than annoying, according to Billen, when users no longer know what is allowed on Instagram, for example, and what is not. “New business models have emerged that many young people are trying to build a future with,” Billen said. In the future, you should be protected by law against warnings if you don’t get paid for a post. A corresponding law has yet to be coordinated with other ministries. Billen announces a regulation “still in this legislative period.”

Basically, the development of the digital world was again too fast. It’s OK. Unfortunately, older politicians who understand little about the core new media process make decisions about such things. Let’s hope for good decisions.