Nice to look at
on 03/03/2015 | 16:29
Otto, the fashion giant from Hamburg, has long recognized the importance of social media and online platforms. After Palina Rojinski, Olivia Palermo and Johannes Huebl, it is now our successful German export model Julia Stegner who represents Otto online as a testimonial.
Facebook, Instagram, YouTube, Google+ and the internal blog Two4Fashion – Otto entered the digital age long ago. With Julia Stegner, the Hamburg fashion company is now getting a popular and appropriate testimony. Because the 30-year-old from Munich is not only beautiful and successful, she is also a young mother and embodies it. exactly the direction Otto is planning as an online retailer in the areas of fashion and lifestyleexplained Marc Opelt, OTTO Sales Manager For Julia Stegner, Otto’s engagement is the first job after the birth of her daughter and the beautiful blonde was excited before filming in New York. “I was a little nervous because I hadn’t worked in a long time., but I noticed that it is a bit like riding a bicycle: you don’t forget it and it worked very well because the OTTO team was very professional and there was an informal atmosphere, ”recalls Julia Stegner on the day of filming.
Julia Stegner represents Otto in the digital media landscape
The photos and digital projects, which will be published via social media starting March 4, were taken in New York last November and ideally emphasize the natural beauty of Julia Stegner. Yes casual with a denim shirt or smart with a white or striped blouse – The Munich woman is not considered in vain “The new Miss Miracle according to Claudia Schiffer”as he called it “Vogue”. Together with Julia Stegner, Otto wants to position himself in the digital world, present it and make it tangible.JAccording to her own statements, ulia Stegner is a passionate Instagramer and therefore fits perfectly into Otto’s online testimonial role. We are already excited to see what creatives have come up with for their digital brand positioning – with Julia Stegner it will certainly be a success! Image sources: Otto PR