Velvet is LG’s new Android smartphone, which is supposed to differ from previous devices in many ways. It definitely brings a breath of fresh air.
LG is gradually revealing more details about the upcoming Android smartphone, whose design is in the foreground and not high-end tech under the hood. Much has already been said about this device. It will probably follow the G series and will be available in stores instead of the G9. A few days ago, LG introduced a new design language for this Android smartphone, revealing important pillars for hardware design with beautiful sketches.
Velvet: a new branding and design strategy
Now LG presents the Velvet, but without revealing too many details. On the one hand, it is a new brand strategy; Smartphones in recent years had only been named with individual letters and numbers. “The name” Velvet “is supposed to conjure up images of glossy smoothness and first-class smoothness, two main characteristics of the new phone.
“LG Electronics (LG) is responding to the challenge by creating a new product roadmap that highlights distinctive design and ‘tactile’ elegance in order to stand out from the crowd. The first device to illustrate this new philosophy is the upcoming LG VELVET with a unique “raindrop” camera and a fluid, symmetrical form factor that is both easy on the eye and on the touch. “
The LG Velvet could be presented in May, at least so the rumors say. Technical details are still lacking, but we expect a current Sanpdragon chip from the 700 series. LG had slipped in the past few years, but they decided to play a big role again. Velvet seems to be the new beginning.