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Maker of Coin Master: Bibi’s campaign was a mistake, criticism is belittled

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Coin Master is currently one of the most popular apps in stores, but in recent months there has been criticism of the colorful app’s business model. The game is quite empty of content and looks like a game of chance in digital form, but it is more like a game for children. If you get stuck in the game, you must use real money […]


Coin Master is currently one of the most popular apps in stores, but in recent months there has been criticism of the colorful app’s business model. The game is quite empty of content and looks like a game of chance in digital form, but it is more like a game for children. If you get stuck in the game, you must use real money. Freemium is ubiquitous today, but along with the wrong game and target group, it must be critically questioned.

Coin Master was recently exposed to a storm of criticism, which the app’s creators have recently commented on on FAZ. The freemium model is considered uncritical precisely because it is “so widespread in the games industry” today. However, the ad campaign with YouTube star Bibi was seen to be marginal. Since, according to the creators, the game was not designed specifically for children, the company regrets this campaign and has now withdrawn it entirely.

“The game is not designed for children”

Coin Master is so successful that you can now do without this ad campaign. This remorse step is well intended in my eyes, but it serves more to represent the outside world and is less likely to be characterized by actual remorse. I don’t think you can be seriously surprised, as Moon Active claims, that it will soon be the subject of a review by BPjM.

The beginning of the game, the look of the game and also the ad campaigns, in my opinion, that shouldn’t necessarily be a coincidence as the creators of the app now want it to work. Behind this is a well calculated model, at least in my opinion. Now it remains to be seen what the test centers will say after their tests. Coin Master already has a USK16 rating on the Play Store.

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