Fabricantes y sus imágenes falsas para un mejor marketing

Manufacturers and their fake images for better marketing

Manufacturers and their fake images for better marketing

Chinese brands for smartphones cost ten cents a dozen; In addition to the big names, many smaller brands are also marketed in this country. Unfortunately, repeatedly with false promises, because the performance of the upper class is usually advertised at the price of the middle class. Umidigi is a good example, it should be heard here and there […]



Chinese brands for smartphones cost ten cents a dozen; In addition to the big names, many smaller brands are also marketed in this country. Unfortunately, repeatedly with false promises, because the performance of the upper class is usually advertised at the price of the middle class. Umidigi is a good example, you should have heard him here and there. Umidigi also exemplifies the dirty tricks that are still used.

In addition, manufacturers rely on simple tricks, they use created images for the presentation of their own devices on the PC. Of course these look particularly high quality, but they are often very bravely forged. Using a current example, notebookcheck colleagues show what particularly bothers them. In the specific case, it’s about how the graphic designers helped. On the left a real photo, on the right the marketing material:

Especially when it comes to the screen edges, the cheap Chinese brand pretends to be what it can’t really deliver. Although people notice it, the topic remains relevant for years. But that also applies to the bigger brands that always run comparable tricks. HMD, for example, on the Nokia 7 Plus. Online, the edge of the screen always has a simulated light effect, which means that the really black and rather thick screen edge is “hidden”.

And yes, I know the topic is not new, but it is always worth mentioning.