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Netflix: TV application with quick access to “similar titles”

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Netflix appears to be giving its own TV app an innovation that is now available in the Android app, offered for Amazon Fire TV, for example. “Similar titles” have been readily available on mobile devices for a long time. I discovered a new quick access feature in the TV app that takes us to similar titles faster, […]


Netflix appears to be giving its own TV app an innovation that is now available in the Android app, offered for Amazon Fire TV, for example. “Similar titles” have been readily available on mobile devices for a long time. I discovered a new quick access feature in the TV app that takes us faster to similar titles that should be closer to the content that is currently being watched. This new menu item was not yet visible in the Netflix app on my webOS TV.

Quick access to similar titles

What’s behind this button, of course, is not much of a surprise. Netflix would like to be able to show content that is half as similar to the title viewed. This allows users to discover additional content that they would have otherwise come across. In general, it can vary a lot as to whether the content provided is correct. An application update does not appear to be necessary for this innovation.