Nokia: ¿el negocio de los teléfonos inteligentes ha muerto de nuevo?

Nokia: is the smartphone business dead again?

Nokia: is the smartphone business dead again?

If a smartphone brand is growing, it will definitely be in the fourth quarter of the year. Christmas sales. But Hmd Global, whose Nokia smartphones barely sell, experienced the opposite. If it only seemed like a new success story, last year’s Christmas business numbers are a huge disappointment. The year-on-year growth amounts to -41%, […]



If a smartphone brand is growing, it will definitely be in the fourth quarter of the year. Christmas sales. But Hmd Global, whose Nokia smartphones barely sell, experienced the opposite. If it only seemed like a new success story, last year’s Christmas business numbers are a huge disappointment. Year-over-year growth is -41%, as only 2.8 million Nokia smartphones were sold in the last three months of 2019. In 2018 it was 4.8 million.

Nokia in decline again after his death by Microsoft

In 2019 as a whole, negative growth looks less bad at -27%, but clearly points in the wrong direction. According to Counterpoint Research, only 12.9 million smartphones with the Nokia logo were purchased without a prescription, that is, 4.7 million fewer than in 2018. Rather than approach the top 10 global smartphone manufacturers, Hmd now he is clearly moving away from them. . The hurdle for the top 10 is currently around 21 million smartphones sold each year.

Assuming that a similar loss may occur this year, the still young smartphone business under Hmd Global’s leadership appears to be dying again. After all, despite many affordable Android smartphones, they only sold a million copies a month last year. Hmd does not seem to be up to par with Xiaomi and company.

We hoped for a better future after Microsoft buried the Nokia smartphone division in 2014. Now the signs are getting worse again. Nokia is known all over the world, but there is no guarantee of success.

via NPU