Rakuten TV starts with a new offering that offers content for free and is funded by advertising. They want to start with some well-known Hollywood productions, to expand the offering significantly later: “In the beginning, the free Rakuten TV offering will be equipped with Hollywood productions as well as local content. In a next step […]
Rakuten TV starts with a new offering that offers content for free and is funded by advertising. You want to start with some well-known Hollywood productions to expand the offering significantly later: “At first Free Rakuten TV Offer of Hollywood Productions as well as local content. The next step will be the expansion of a combined linear and on-demand offering of exclusive content from Rakuten, TV series, documentaries, news channels and sports ”.
Rakuten TV offers free and paid content
Among other things, what FC Barcelona currently offers on its own television program will be exclusive. This collaboration is not a coincidence, after all, Rakuten is stamped on the Barcelona jersey as a sponsor. “One of the exclusive content that Rakuten TV will show on its new AVOD channel is Matchday – Inside FC Barcelona, the new documentary series about FC Barcelona. This shows exclusive and previously unknown scenes from the private lives of the players and is narrated by John Malkovich. “
Rakuten TV will keep the previous offer, for us this mainly means movies that can be bought or rented. There is also a pay channel for movies with Filmtastic. So far Rakuten has barely caught us, but the online retailer is already significantly larger in other countries. When it comes to “advertising videos on demand”, we now consider ourselves one of the pioneers in the industry. But at the moment, only on smart TVs with the Rakuten TV app.
I am also of the opinion that ad-supported content will once again gain more acceptance in the VoD segment. Ultimately, not everyone can and does not want to pay subscription fees for countless streaming services, so another alternative to financing must be created.