Nuevas señales del fin de Bixby: Samsung reduce las funciones

Samsung plans to advertise on its own smartphones

New signs of the end of Bixby: Samsung cuts functions

In recent days there have been increasing signs that Samsung is preparing to show ads on Galaxy smartphones. It would go the way of Xiaomi, the Chinese also display small billboards on their own Android smartphones in various applications and areas of the system. This is not particularly popular with users in Europe, but it may […]


In recent days there have been increasing signs that Samsung is preparing to show ads on Galaxy smartphones. It would go the way of Xiaomi, the Chinese also display small billboards on their own Android smartphones in various applications and areas of the system. This is not very popular with users in Europe, but the Chinese manufacturer can offer its smartphones at a very low price.

Samsung could soon show ads in its own smartphone software

Samsung Mobile Ads has been registered by Samsung with the EUIPO, including for mobile devices such as smartphones. Samsung is already placing ads on its smart TVs, and it will soon appear on Android-powered smartphones and tablets as well. For the manufacturer it is a way of not having to raise the price of the hardware more, or even lower it. However, making a profit is certainly the real intention behind this as it is mostly about money.

Also, just by using the devices, smartphone clients provide a lot of interesting data for personalized ads. However, it is not yet clear when Samsung will start and if it will affect all mobile devices or only the cheapest price ranges. There will probably be an opt-out option so that users can turn off the ads entirely if they want to. But that’s just speculation at this point.

Assessment: The integration of advertising is something interesting for all manufacturers, especially since the sales of new smartphones are declining due to saturated markets and digital services will generate a higher proportion of sales. Advertising would be the “easiest way”, it is not necessary to acquire or win users specifically. At least in the Android world, this model could soon catch on and appear more frequently.