We all know the famous Lindt golden rabbit. But in the online store of the Swiss chocolate producer you can buy not only sweets, but also merchandise such as T-shirts. The big company probably didn’t expect their latest collection to be a big shot in the oven.
Sexist Sayings on Lindt T-shirts
Because they are piling up on Facebook Shitstorm comments on two shirts that are new to the range. The pink shirt for girls bears the words “Gold outside, sweet inside” and the boys green shirt is adorned with the slogan “I know how the rabbit runs”.. What could have been planned as a fun activity pretty much fell through. Many believe that this label puts the respective wearer in a drawer that borders on sexism. For example, ze.tt reports on a study that found that boys begin to develop gender stereotypes at the age of six.