Snap Camera de Snapchat es particularmente popular en este momento debido a las máscaras faciales

Snapchat soon wants to recognize Amazon products

Snapchat's Snap Camera is particularly popular right now because of face masks

Snapchat is slowly but surely losing ground to Instagram. You can literally notice how the once innovative top dog is nothing more and more in the world of short clips. Even a deal with Amazon can’t help. A developer has now discovered interesting passages in the application’s source code that describe a new feature called “Eagle.” Through which it must […]



Snapchat is slowly but surely losing ground to Instagram. You can literally notice how the once innovative top dog is nothing more and more in the world of short clips. Even a deal with Amazon can’t help. A developer has now discovered interesting passages in the application’s source code that describe a new feature called “Eagle.” All you have to do is hold the camera over the desired object, press the screen and Eagle looks for it on “Amazon, Shazam and other partners.” Cooperation with Shazam has existed since 2016, with which unknown songs can be recognized through the microphone.

That sounds suspiciously like Google Lens, which works quite well for me. At least similar-looking clothing can be found with great precision. But that’s certainly not Snapchat’s biggest concern, as the main goal is to differentiate itself from Instagram, which, with its stories, is now registering twice as many users and growing six times faster. Recently, IGTV was a push from Facebook that Snapchat certainly won’t be recreating anytime soon. Pinterest is also currently testing such a lens feature.

AR now as a lifeline?

Anyway, Snapchat is currently having big problems. Much to the confusion of many users, the user interface was changed over and over again. You can really feel how insecure the company has become. Perhaps AR is the next big topic, as the target group has already gotten a better understanding of it through Pokémon Go. And Snapchat doesn’t have the worst prerequisites. For example, an integration into context cards would be conceivable, which visually reprocess the products and provide them with information such as price and name. [Quelle]

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