You’d think a Marvel movie of this kind would market itself. Looking at the new poster design for “Spider-Man: Far From Home”, one might get the impression that Sony’s US marketing department also shares this view.
To promote the US IMAX screenings of “Spider-Man: Far From Home,” a special poster for the superhero has been released from Sony and Marvel. However, it is not the heart of the fans that flies to this on the net, but above all their malice.. Because: Like the first poster for “Far From Home” and the main poster for “Spider-Man: Homecoming” (see gallery), the IMAX ad also looks more like the Marvel disciples, as if it had been created on the PC of an amateur graphic artist under the supervision of a billion dollar company.
How ugly is the poster really?
Is the reaction of the fans here exaggerated? Don’t the posters look so miserable? At the company, we asked Senior Art Director Ugur Baskan what he thought of design as an expert and receive an expert answer and therefore (at least in our eyes) definitive.
The specialist believes that the above posters are “Pale, without concepts, very badly processed” and content “Photoshop error”. It’s hard to believe that Sony / Marvel or IMAX approved of the design, especially since, as he explains, These large distributors often have their own department responsible for designs.. You can also imagine that at Sony the director himself (in this case Jon Watts) has a say in these decisions. In the case of smaller distributors, however, it would happen that outside artists would take care of the design.
At the latest, you will know if the posters accurately reflect the quality of the film. as of July 4, 2019, when “Spider-Man: Far From Home” with Tom Holland, Jake Gyllenhaal, Zendaya and company officially hits German cinemas.
Movie poster fails: Photoshop’s most embarrassing mishaps