Boutique now at Sun.
the 11/01/2012 | 18:12
New Year, New Place: 2012 is exactly the right time for change, according to Stella McCartney. So now there was a big move, not in private, but with her boutique in New York.
Everything New: Stella McCartney doesn’t just want to further develop her label in terms of content. He has also decided to make a local change and thus has moved to the trendy SoHo district of New York. This week he moved his boutique from the meatpacking district to trendy SoHo. After ten years, it was simply time for a change, according to the designer. “Our lease expired and we wondered if we wanted to stay there longer or if we needed a change, so we decided to move to SoHo. I have always liked this area. I also like the old quarter, but I think the time has come for a change. Maybe we’ve grown a bit and we’ve developed more compared to our neighbors, “explained Stella McCartney.
Stella McCartney looks forward to her future endeavors
When it comes to the creative side of the label, Stella McCartney has new projects. He presented his pre-fall collection Monday at a romantic New York restaurant. Guests were entertained by the music of a live band, while models in their designer robes joined them and chatted with them. With this, Stella McCartney achieved her goal of getting fashion out of the showroom seamlessly and showing the audience a completely different kind of presentation.
By the way, this year there will be a lot of new things in store for Stella McCartney. She will not only present her new collection at Paris Fashion Week as usual, but also a sideline in London. He is also working with Adidas on the British Olympic team jerseys and is planning the launch of a new fragrance.
Image source: bullspress